GOLFINO Cookie Guidelines

  

Welcome to our cookie guidelines! We take matters of data protection very seriously and would like to ensure that your privacy is protected whenever you visit the Golfino Online Store at www.golfino.com (“website”) and use our services. For this reason, we would like to inform you about how we handle cookies in the following. These Cookie Guidelines along with our General Terms of Business and our Data Protection Policy comprise our agreement with you.

We reserve the right to amend the content of these Cookie Guidelines from time to time and/or supplement them. We thus recommend reading these Cookie Guidelines at regular intervals.

 1.         What are cookies?

A cookie is a small text file that it stored on your computer and that contains information. There are two types of cookies – permanent and temporary cookies (session cookies). Permanent cookies are stored on your computer as files until this file is removed again. Session cookies are only stored temporarily on your computer and are automatically deleted when you close your web browser.

 2.         Do we use cookies?

On our website, we use both permanent and temporary cookies to facilitate your access to certain functions and to receive certain information regarding your visit to our website and the use of our services.

We use permanent cookies to alleviate the use of our services, among others, to, for example, provide you with a more simplified access to stored information, to receive information about your use of our services and to recommend services and contents that meet your interests.

Anonymised information from permanent cookies is also used for statistical purposes. These include, for example, statistics regarding the use of our website and our service, the performance of surveys to improve our service and the determination of which parts of our service are the most popular. Finally, we use permanent cookies to optimise our website.

Session cookies are sent from and to your computer and our server to obtain information about you and your registration process and, where applicable, which goods you have placed in the shopping basket and from which country you are accessing our website (i.e. your IP address).

3.         Which cookies do we use and for what purpose?

3.1       The main cookies used by Golfino

 

Type of cookie

 

Purpose of the cookie

Cookies from third-party providers?

Essential for the operation

These cookies are necessary for us to be able to provide our website service in the way you wish us to. They enable us to recognise, for example, which customer you are and to provide you with the respective service accordingly.

No

Performance-related/analytical

We use these cookies to determine how our service was accessed, how it was used or which performance data it generates. We use this information to maintain our service, to operate it and naturally, to constantly improve it.

No

Functional

These cookies allow us to operate certain functions or our service in the way it matches your settings. These cookies mean, for example, that when you continue your use of golfino.com or wish to return to golfino.com, we are able to provide the services in the way you have requested, i.e. we recognise your user name, reconstruct how you have adapted the service and to then remind you of which items you have looked at.

No

Newsletter tracking

We can obtain information from our email newsletter and find out whether you have opened the newsletter, forwarded it or clicked on certain content of the newsletter. This information tells us how effective the newsletter is and helps us to supply you with information that you are interested in.

Yes, the cookie is set for the domain emarsys.com.

3.2       Google

In addition to the cookies listed in the table under Item 3.1, we use cookies from Google.

Google Analytics is an analytics tool provided by Google. Google Analytics enables us to collect and analyse data. We use Google Analytics to obtain information about how users find our website and how they use it. Google Analytics helps us to improve our website and to make sure our website corresponds with the users’ needs.

Google Analytics sends us anonymous information about the number of visitors to our website as well as the pages they visit. We do not transfer any personally identifying data collected by the cookie to third parties. The only information that is revealed is such information that cannot be linked to a certain user but, for example, such data that refer to the number of visitors associated with a certain advertising campaign. [The period the cookie is stored on the visitor’s computer can vary from a few days to more than one year, depending on how often the visitor accesses our website.]

We use Google Adwords, for example Google’s platform for marketing.

Both Google and third-party providers run adverts on their websites that are linked to the Golfino website. Google cookies are used for running the adverts, in order to analyse the impact of the adverts for AdWords customers. The minute the user clicks on an advert run by Google, the cookie for conversion tracking and retargeting/remarketing is set. If the user visits certain pages of the AdWords customer’s website, Google and Golfino can recognise that the user had clicked on the advert and was referred to this page. These cookies become invalid after 30 days and do not serve purposes of personally identifying. You can deactivate the use of cookies by Google by accessing the page for deactivating Google adverts.

If you would like to object to the use of cookies Google sets, please visit the following website: http://www.google.com/settings/ads.

Google cookies and the cookies mentioned in Section 3.1 are the main cookies we use. However, please be aware of the fact that, from time to time, further cookies, which have not been stated here, can be used.

3.3       Microsoft

In addition to the cookies listed in the table under Item 3.1, we use cookies from Microsoft adverts (Bing Ads).

We use Bing Ads, for example Google’s platform for marketing.

Both Microsoft and third-party providers run adverts on their websites that are linked to the Golfino website. Bing cookies are used for running the adverts, in order to analyse the impact of the adverts for Bing customers. The minute the user clicks on an advert run by Bing, the cookie for conversion tracking is set. If the user visits certain pages of the Bing customer’s website, Bing and Golfino can recognise that the user had clicked on the advert and was referred to this page. These cookies become invalid after 30 days and do not serve purposes of personally identifying. You can deactivate the use of cookies by Google by accessing the page for deactivating Microsoft adverts.

If you would like to object to the use of cookies Bing sets, please visit the following website:

http://www.microsoft.com/privacystatement/en-gb/MicrosoftOnlineAdvertising/Default.aspx

4.         Retargeting/remarketing

In this connection, our web pages use so-called retargeting technologies. We use these technologies to make the website more interesting for you. This technology makes it possible for us to address with adverts Internet users who have already shown interest in our shop and our products on our partners’ websites. We are convinced that the fading in of personalised, interests-related advertising is usually more interesting to Internet users than advertising that has no personal reference. The fading in of this means of advertising on our partners’ websites is conducted on the basis of cookie technology and an analysis of the previous user behaviour. This type of advertising takes place fully anonymously. No personal data is stored and no user profiles are merged with your personal data.

5.         What can I do if I do not wish to accept cookies?

It is your free decision whether you would like to accept cookies. You can prevent the reception of cookies by setting your browser. Under “Help” in the menu of your browser, you can find information of how to prevent the use of cookies. However, these may lead to not all functions of our online shop being appropriately accessible. The required procedure for preventing the use of cookies depends on the web browser used.

6.         Social plugins

Our website uses social plugins (“plugins”) from various social networks. With the help of these plugins, you can, for example, share contents or recommend products. The plugins on golfino.com are deactivated by default and thus do not send any data. You can activate all plugins (so-called 2-click solution) by clicking on the “Activate social media” button.

After these plugins have been activated, your browser establishes a direct connection with the servers of the respective social networks as soon as you access a web page of our website. The content of the plugin is transmitted from the social network directly to your browser and incorporated in the web page by it. The plugins can easily be deactivated with one click of the mouse.

By incorporating the plugin, the social network receives the information that you have accessed the corresponding page of our website. If you are logged into the social network, it can assign your visit to your account. If you interact with the plugins by activating the Facebook “Like” button or by making a comment, for example, the corresponding information is transmitted directly from your browser to the social network and stored there.

Please refer to the data protection policies of the respective networks or websites for the purpose and extent of data collection and further processing and use of data by social networks as well as their respective rights and settings to protect your privacy. You will find the necessary links below.

If you do not wish social networks to collect information about you via our website, you need to log off these networks before visiting our website.

Even if you are not logged into the social networks, websites with active social plugins can send data to the networks. Each time a web page is accessed, an active plugin sets a cookie with an identifier. As your browser also sends this cookie during every connection with a network server without asking, the network could, in principle, create a profile with it, which web pages the user belonging to the identifier accessed, and it would then by all means be possible to allocate this identifier to a person later, in the event of signing in to the social network later on, for example.

We use the following plugins on our website: Facebook, YouTube

6.1     Facebook

We use plugins of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

Please find the link to data policy of Facebook here: https://www.facebook.com/about/privacy/

6.2     Youtube

We use plugins of the Youtube website, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Youtube”).

Please find the link to data policy of Youtube here: http://www.google.com/intl/en-GB/policies/privacy/

7.         Do you need assistance or do you have any questions?

If you have any questions regarding the cookies we use, please contact us at: onlinestore-uk@golfino.com